We conceptualise ideas, image, strategy and positioning for your brand to ensure that it is uniquely positioned in the market with oomph! We cater to start-ups and SMEs of various industries.

  • Copywriting

    A good writing is just as important to portray professionalism and excellence of your company. Engage our copywriters to craft and weave words seamlessly into your entire brand's strategy.

  • Marketing+Communications

    A good marketing and communications strategy is essential for any branding exercise. Talk to us and we will personalise an ideal marketing strategy+solutions for your company and brand.

  • Public Relations

    We can play the role of your company's PR arm with our comprehensive public and media relations solutions to maintain your company's good image.

  • Creative Visual Solutions

    We offer a varied creative visual solutions such as graphic design for websites, company profiles, name cards as well as 360⁰ virtual reality photos and videos to make your brand stand out!

  • Book & Magazine Publishing / Literary Agency

    We can help you achieve your dreams to be a published author through our self-publishing services. We also can help you (the author) market your books to generate better book sales. Contact us for a personalised consultation absolutely free!


A Boutique Idea Firm that Wants to Make a Difference

GEMNUINE - The Idea Co. (formerly known as Embun Writes) is a boutique creative idea firm that focuses on providing exceptional branding and creative solutions services to start-ups and SMEs at an affordable price range. It is called the idea firm because the services offered under GEMNUINE's services are all based on the ideation and making of a brand. It is that one idea that has the potential to create a lifelong impact that a brand can make in its market.


The Team that Makes Gemnuine Awesome!



    Founder & CEO

    The Mastermind behind Gemnuine. Founded Gemnuine since 2015 and has never turned back since. She also founded the [Copy]writers Hub for copywriters to gather, network and help each other improve the craft.

  • Mike Yip

    Mike Yip


    An avid social dancer who has a knack for making business operations efficient. He is the digital specialist who can make a brand visible in the online sphrere. A photographer and blogger who also writes at mikeyip.com.

  • Amanda Ng

    Amanda Ng

    Business Development Manager

    Amanda is a fun loving lady who is constantly passionate about life. Once known as the best sales director, she now helps Gem to build up Gemnuine to the next level. She loves reading and learning various art of exercises.

  • Tactle Ng

    Tactle Ng

    Creative Design Specialist

    He is the man who leads the creative design team in helping clients transform their brand image from dull to wow from website designs to billboard advertisements. He is also the founder of Cocoa Studio together with his wife.

  • Melissa Chan

    Melissa Chan

    Public Relations Specialist

    Has over 13 years experience in the public relations, branding, and marketing industry. She has established strong connection with the media to help clients make their brand heard. She is also the founder of EA Creative Media Relation.

  • Johan Derick

    Johan Derick

    Audio Visual Specialist

    Always on the lookout to improve his skills in the audio visual department, his latest craze is to help clients develop stunning 360-degree virtual photos or videos for their projects and brands to tell their story.


We offer comprehensive solutions!

  • 90

    Creative Design

    Website Design, Company Profiles, Marketing Collaterals, Company Logos, Books & Magazines, Billboard Advertisements, Movie Posters, Banners, and many more.

  • 95


    For all types of writings catering to various industries.

  • 75

    Public Relations

    From media relations, press launches and the likes, we've got you covered!

  • 87


    360⁰ Virtual Reality

  • 84

    Book Publishing & Marketing

    From consultation, writing to editing, printing as well as distribution, we take care of your every step in your book publishing processes.

  • 65

    Marketing + Communications

    Conceptualisation of the entire marketing strategy to ensure your brand gets visibility within the masses.


Honoured to be Given the Opportunity to grow their brands!